From Italy to New Zealand: the Journey to the purest wool
Luxury is not abundance, but the ability to choose what is rare, authentic, and true.
At Midsummer-Milano, we are constantly searching for materials that embody our philosophy: natural, respectful of animals and people, and crafted with integrity.
This quest recently took us to the other side of the world: to New Zealand, where we discovered a partner that shares our deepest values.
Wise Wool is rewriting the story of wool. They work hand in hand with local farmers, ensuring the highest standards of animal welfare, environmental care, and full traceability. The result is a fiber with extraordinary qualities. Resilient, breathable, and naturally fresh, a material that enhances the comfort and longevity of our Top Line mattresses.
For us, this collaboration is much more than sourcing wool.
It is another step toward what we believe in:
- A future where luxury is natural and sustainable
- Where animals are respected, not exploited
- Where craftsmanship is guided by values, not shortcuts
We are proud to bring a piece of New Zealand’s purity into our Italian-made beds, creating a bridge between two worlds united by the same vision.
Discover more about the collaboration with Wise Wool here.
