Midsummer and Wisewool: A Partnership of Shared Values

At Midsummer, we have always believed that true luxury is born from authenticity. From
materials that respect nature, from artisans who value tradition, and from choices that
honor future generations.

This is why we are proud to announce our collaboration with Wisewool, an innovative
wool producer from New Zealand.

More than a supplier, they are a partner who shares our most important values: animal
welfare, respect for the land, and the pursuit of natural excellence. For generations, Wisewool has nurtured one of the world’s finest fibres, turning the beauty of New Zealand’s landscapes into a material that is not only soft and warm, but also durable, breathable, and entirely natural. Their work transforms wool into a contemporary, high-performance fibre, perfectly aligned with Midsummer’s vision of sustainable luxury.

By integrating Wisewool into our collections, we celebrate a union between two worlds: the pristine hills of New Zealand and the refined craftsmanship of Milan. Together, we create beds that are more than products: they are experiences of comfort, wellbeing, and
timeless design.

Because luxury is not excess. Luxury is respect, care, and a story worth telling.