Salone del Mobile 2025

Midsummer was born from a very personal idea:

that even something as simple as sleep can reflect our values, our rhythm, and our respect for the world we live in.

This is our Italian way of living — with beauty, care, and a deep connection to nature. We create objects that last, that feel real, and that are in sync with today’s world and tomorrow’s needs.

As Salone del Mobile 2025 approaches, we are excited to open our doors and share what truly defines Midsummer Milano:

a commitment to natural well-being, Italian craftsmanship, and a more conscious way of resting and living.

This year, we will unveil two new bed systems, entirely handmade in Italy,

upholstered in the latest Loro Piana Interiors fabric collections,

and padded on the summer side with Orange Fiber — an innovative, sustainable material derived from Sicilian orange peels.

Orange Fiber doesn’t just represent the future of eco-design —

it embodies our mission to create objects that are gentle on the planet and generous in comfort.

And because sleep is not only about softness, we've collaborated with La Strega del Castello, an ancient botanical pharmacy in Genoa, to craft two natural fragrances:

Lavanda Barocca – to relax and soothe you before sleep

Agrumi di Sicilia – to energize your mornings with Mediterranean lightness

Come visit us and experience our vision:

a new kind of luxury, made of simplicity, quality, and balance.

Because beauty is not only seen — it’s felt, every night, in the way we sleep.