Two Ways, One Soul: Italian Artisanship Meets Japanese Monozukuri
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Dear friend,
At Midsummer, we often find ourselves thinking about how we work — not just what we make. In our journey to craft beautiful, meaningful, and long-lasting beds, we see strong parallels between our Italian roots and a concept that defines much of traditional Japanese manufacturing: Monozukuri.
Translated as "the art of making things," Monozukuri is more than a method — it’s a mindset. It describes the quiet pride, dedication, and respect for materials that go into creating something truly worthy. And while the cultures are different, we feel that this philosophy resonates deeply with our own.
Like Monozukuri, the Italian way of working — especially in design and craftsmanship — is slow, sensorial, and intentional. It values touch. Time. Skill passed through generations. And beauty, not as decoration, but as integrity.
What connects Italy and Japan?
- A culture of precision
- A respect for materials and process
- An emphasis on craft over speed
- A belief that the object carries the soul of the maker
Whether we’re hand-sewing a mattress, choosing a sustainable filling, or designing a quiet, architectural bedframe — we work in this spirit.
In both Italy and Japan, to make something well is to care. To create with purpose. And to never cut corners.
This is the mindset behind Midsummer.
Wishing you had a restful August — wherever you may have been,
The Midsummer Milano Team Natural luxury, made in Italy.
