Midsummer: our day

“Love looks not with the eyes, but with the mind,/And therefore is winged Cupid painted blind.” -William Shakespeare

There are many reasons why we have called our company Midsummer.

One of them is that we love the long and peaceful summer days and the summer festivals when the nights are still bright.

Another reason is the obvious reference to Shakespeare's comedy. A Midsummer’s Night is set in a magical mythical forest and celebrates the dreamy sleep, the quiet and fairy night. A play that is full of unforgettable lines whose appeal resonates through the centuries.

Since we want to make our customers sleep well, like never before, we think that we have chosen a meaningful name.

Our mattresses are crafted from the best natural materials by experienced Italian craftsmen. They are built for maximum comfort and durability and can be tailored to the exact customer’s needs. 

We want your nights to be peaceful, dreamy and magical like in Shakespeare's play, in the longest summer day.

“Are you sure/That we are awake? It seems to me/That yet we sleep, we dream” William Shakespeare

If you want to know what the plot of Shakespeare's play is like, here is a summary.

Theseus, duke of Athens, has conquered Hippolyta, the Amazon queen, and is about to wed her. Meanwhile, two lovers, Hermia and Lysander, seek refuge in the forest near Athens when Hermia’s father demands that she marry Demetrius. Hoping to win Demetrius’s favour, Helena tells him their whereabouts and follows him to the forest, where he goes in search of Hermia. The forest is also full of fairies who have come for the duke’s wedding. Oberon, the king of the fairies, quarrels with his queen, Titania, and bids his mischievous servant Puck to drop magic juice into her eyes as she sleeps; his intent is to punish her for her disobedience by causing her to fall hopelessly in love with whatever person or creature she happens to see when she awakes. Noting that the human lovers in the forest are also at odds, he orders Puck to drop the love juice into Demetrius’s eyes so that Demetrius’s one-time affection for Helena will be restored. Because the two young Athenian men look much alike, however, Puck mistakenly administers the love juice to Lysander, who then happens to see Helena when he awakes. He falls hopelessly in love with her. Now both young men are in love with Helena and neither with the poor deserted Hermia. This situation does not make Helena any happier, though. She comes to the conclusion that they are all making fun of her. Hermia and Helena fall out over this contretemps, while the young men have become fierce and even would-be murderous rivals of one another for Helena. All is at sixes and sevens.

In the same woods a group of artisans are rehearsing an entertainment for the duke’s wedding. Ever playful, Puck gives one of the “mechanicals,” Nick Bottom, an ass’s head; when Titania awakens, she falls in love with Bottom. After much general confusion and comic misunderstanding, Oberon’s magic restores Titania and the four lovers to their original states. The duke invites the two couples to join him and Hippolyta in a triple wedding. The wedding celebration features Bottom’s troupe in a comically inept performance of their play, The Most Lamentable Comedy and Most Cruel Death of Pyramus and Thisbe, which turns out to be a parody of the perilous encounters the various lovers have experienced in the forest and somehow managed to survive.